It is known knowledge that many businesses who failed to do the due diligence when it comes to having a good brand identity always fall short in the long run. This is in terms of its design and the use of whitespace.
Therefore, companies have ensured to employ digital marketers, and traditional publicists and engage the use of product designs to create a good aesthetic image for their brand to the public.
Consequently, the most integral part of creating a form of warmness in this regard is having the best designs shun out to the public by the company.
When we speak to design, we mean designs that are not too cluster, too wordy, or too inconsequential. To make this possible, a company’s designer must be in on the use of whitespace when designing.
In this article, a thorough and yet simple reason as to why you need to use white space when designing would be divulged.
What Is White Space in Design?
White space is the portion of a design that seems empty. White space serves as a background for the content and functional elements of a page.
Importance of whitespace
The use of Whitespace in designing makes all the difference for a company, product, and designer.
Using white space allows the design to stand out and reveals how versatile a designer is.
Using white space demonstrates to your client that you understand the design process and have an in-depth knowledge of designing.
Rouses the imagination
White space in a design gives the viewer room to think, and viewers will have a stronger emotional response when their minds are allowed to wander.
The absence of information creates a void that allows viewers’ imaginations to wander.
Their brains want to progress past the white space and find meaning on their own, which causes them to create a narrative about what they see and how they experience it.
This process of the brain trying to fit an explanation for the blank space can create a strong connection between the viewer and what he or she is viewing.
If a viewer has this personal investment in design, then it is more likely to grab his or her attention, which makes for a good first impression.
Expertise and erudition
You will find that when you use whitespace for designs, it can control the mood and look of the design. It helps to make your design look luxurious and sophisticated which speaks to class and expertise.
Serves as a guide
One way your mind organizes visual information is the law of proximity, which states that elements close together appear similar.
The principle of whitespace—also known as margin and gutter—is widely practiced and uses margins and gutters to group layout elements.
Easy to process
Research indicates that overly busy Web pages can lead users to decide not to revisit the site.
Good page design is also critical to fast loading, which benefits those with slower connections.
Achieving the design objective
A clear design does not necessarily mean a sparse layout.
Apple’s advertisements, for example, use huge areas of white space to showcase simplicity and friendliness.
Easy to understand
When you use whitespace for designs, it can control the mood and look of the design. This helps to make your design look luxurious and sophisticated, which speaks to class and expertise.
Why You Need to Use Whitespace When Designing
Negative space can be used to draw attention to or highlight elements within a design.
The white space in a design gives your brain a cue on where to look, which makes it easier to process the information.
Therefore, important design elements like logos are often surrounded by white space so that they are emphasized and visible. Space between your logo and other images helps keep the viewer focused on your branding.
What Is the Purpose of White Space?
White space, allows you to space out content for easier, faster scanning of a page without using specific separating elements.
Importance of Space in Design
Space is indoctrinated in a design to give room for imagination and to create a visual hierarchy of the elements.
Designing is more than the clashing of elements or words. It is more of paying attention to the littlest detail and being able to evoke emotion in whoever sees your designs.
Therefore, as a designer, you should use whitespace when designing, and for a company, you should employ the use of product designers who have pedigree in what they do.
Remember that the identity and how your company is perceived by the public is at the aisle when a shoddy job is done in its designs.